Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…
Health and wellness was a key trend in dairy products and alternatives in 2023, shaping demand and consumer purchasing habits. Lactose free drove the strongest retail value sales, while organic dairy and alternatives continued to gain ground, driven…
The prevalence of allergies in Austria has increased demand for gluten free cooking ingredients and meals, while those without gluten intolerances continue to avoid gluten for health benefits. These consumers believe reducing or eliminating gluten…
The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…
Home audio and cinema continues to suffer in Austria amid declining demand for specific audio devices and music consumption shifting to laptops, smartphones and wireless speakers. Sustained demand from a niche consumer base who demands high audio…
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…
Demand for headphones has reached its peak in Austria, with volume sales declining significantly for a second consecutive year over 2024. Wireless headphones, and particularly TWS earbuds, have become standard must-haves for most consumers. In…
Consumer electronics in Austria continues to witness volume decline in 2024, albeit at a much slower rate than the previous year. The decline in current value terms was significantly smaller, which had much to do with rising unit prices in…
In 2024, retail volume sales of computers and peripherals in Austria continue to decline at a significant, yet slower pace year-on-year. Demand remains weakened by the extra purchases consumers made during the COVID-19 pandemic and by lower consumer…
In 2024, wearable electronics in Denmark is seeing a notable volume shift away from activity wearables to smart wearables. This is driven by the greater functionality offered by smart wearables and the growing availability and competition making them…