Western Europe

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Western European sales of apparel accessories were already falling prior to 2020, with the arrival of Coronavirus (COVID-19) in the region then resulting in significant declines in nearly all categories in 2020. The exception was other apparel…

The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global…

With much-reduced impulse and on-the-go consumption occasions in 2020 due to Coronavirus (COVID-19) lockdowns, closures and travel restrictions, impulse and unpackaged ice cream sales declined, resulting in a negative performance by the overall…

Retail sales of sauces, dressings and condiments recorded strong growth in Western Europe in 2020, driven by measures to control Coronavirus (COVID-19), such as the forced closure of foodservice establishments and people spending more time at home…

Chocolate confectionery was hit by the loss of impulse/on-the-go sales, fewer gifting occasions and a disrupted Easter period in 2020 due to Coronavirus (COVID-19), significantly affecting categories such as boxed assortments and seasonal chocolate.…

No-Deal Brexit has been avoided. On Christmas Eve 2020, the UK and the EU struck a last-minute trade agreement to avoid disruptions threatening to prolong the pandemic-driven economic downturn affecting both the EU and the UK. Despite the two blocs…

Bath and shower as a whole as well as most of its categories continued to decline in 2019, with many areas continuing to see stagnating or even declining unit prices. However, bar soap and liquid soap will see strong growth in 2020, driven by…

The Coronavirus pandemic ushered in unprecedented changes across consumer life. Technological advances in 2021 will continue to reshape shopping behaviour for digitally- savvy consumers. Leveraging Passport Digital Consumer data and analysis, this…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To…

Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

The aggregate global real GDP growth baseline forecast has remained roughly unchanged since Q3 2020, with a projected contraction of 4.7% in 2020, followed by 5.1% growth in 2021. The end of 2020 is seeing the emergence of regional second waves…

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…