Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Report

HW Staple Foods in Denmark

Nov 2023

Consumers are becoming more concerned about sustainability, climate impact and animal welfare, as well as health issues, which is leading to a decline in meat consumption on a regular basis and promoting a choice of meat free alternatives. Thanks to…

USD 1,100
Country Report

HW Soft Drinks in Greece

Nov 2023

Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…

USD 1,100
Country Report

HW Soft Drinks in France

Nov 2023

Overall volume sales of organic soft drinks in France declined for a second consecutive year in 2022, and at a steeper rate than in 2021. This was partly explained by the stabilisation of consumption patterns, as demand for such products surged in…

USD 1,100
Country Report

HW Soft Drinks in Finland

Nov 2023

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

USD 1,100
Country Report

HW Soft Drinks in Denmark

Nov 2023

There are multiple health and wellness claims in soft drinks, including natural and organic; fortified with vitamins and minerals; superfruit and immune system or brain work support; energy boosting and mental health care. These are targeted at a…

USD 1,100
Country Report

HW Snacks in Greece

Nov 2023

The increasing awareness of the link between high sugar consumption and obesity, especially amongst children, has shed light on the importance of reducing the sugar content of highly calorific foods, including snacks. Indeed, growing awareness of the…

USD 1,100
Country Report

HW Snacks in France

Nov 2023

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of this substance have been a focal point in media…

USD 1,100
Country Report

HW Snacks in Finland

Nov 2023

Health claims related to xylitol remain relevant in the Finnish snacks market, and snack products containing xylitol are gaining in popularity. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was…

USD 1,100
Country Report

HW Snacks in Denmark

Nov 2023

During the COVID-19 pandemic era there was an increase in sales of indulgence and comfort food, such as cookies, and confectionery. However, by 2022, there was a marked return to normality, with people seeking out products that were better for them.…

USD 1,100
Country Report

HW Hot Drinks in Greece

Nov 2023

The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…

USD 1,100
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