Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
After experiencing negative sales in 2022 due to post-pandemic conditions, such as the reopening of borders and consumers resuming normal habits, tobacco in the UK recorded positive low value growth in 2023. This growth was mainly driven by rising…
Tobacco in Greece posted only modest growth in volume terms in 2023. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on consumption. The cost of living crisis, spurred by a sharp rise…
Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…
Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…
Sales of spectacles are set to see continued current value growth in Italy in 2024, with growth being supported by the recovery in Italians’ purchasing power. Indeed, the spectacles category is expected to see volume sales grow faster than in the…
The market for smokeless tobacco, e-vapour products and heated tobacco in Greece saw vibrant growth in retail volume terms in 2023. Manufacturers are increasingly shifting their focus away from traditional tobacco products, and towards new-generation…
E-vapour products, heated tobacco products and tobacco free oral nicotine in the UK all recorded impressive, double-digit growth rates in 2023. The number of cigarette users who are quitting smoking or are now dual users (utilising e-vapour or heated…
In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…
Eyewear is expected to record low single-digit growth in current value terms in Italy in 2024. Growth is set to be supported by Italian consumers’ recovery in purchasing power. Indeed, most categories’ volume sales are expected to see growth on the…
Contact lenses is set to see mid-single digit growth in current value terms in Italy in 2024, continuing the trend from the previous year, with the category being the most dynamic within eyewear. Growth in the category will be supported by Italians…
Cigars, cigarillos and smoking tobacco in the UK returned to positive value growth in 2023, after experiencing a decline the previous year. This growth was mainly driven by a significant rise in unit prices across the category, boosted by constantly…
The market for cigars, cigarillos and smoking tobacco in Greece saw a decline in volume sales in 2023, continuing the trend of the previous year. While the largest product area, fine cut tobacco, has proved to be more resilient than cigarettes,…
Retail volume sales of cigarettes in the UK declined by double digits in 2023, even though smoking prevalence experienced a limited drop. The main reason behind the highest decline in legal cigarette sales in the last decade was the significant unit…
Retail volume sales of cigarettes in Greece posted a decline in 2023, following the sluggish performance of the previous year. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on…
As with many other alcoholic drinks categories, total volume sales of cider/perry in the UK marginally declined in 2023. Cider/perry in the off-trade channel is quite mature, and following a boost from pandemic-related restrictions, demand continued…
Total volume sales of beer in the UK declined in 2023. However, while off-trade volume sales continued to stabilise following the boost which came as a result of the pandemic, leading to another marginal dip in 2023 via this channel, at-home…
2023 was undoubtedly a challenging year for alcoholic drinks in the UK. Overall, volume sales in both on-trade and off-trade fell when compared to 2022. On the other hand, value sales continued to rise, mainly driven by unit price increases as a…
In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine…
The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…
Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…