Western Europe

Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales…

Premium skin care largely outperformed the mass segments in Greece in 2023. Big players with huge investments are catering to a growing market of ever more aware, health- and safety-conscious local consumers who increasingly turn to the pharmacy…

In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

Premium skin care performed very strongly in Greece in 2023 in current value terms, with premium dermocosmetic brands sold in pharmacies spearheading growth and registering significantly better performance compared to their mass counterparts. While…

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Oral care in Sweden is a well-established category, experiencing stable volume growth and strong value gains in 2023. Significant volume increases are limited due to the product area's maturity. Growth is primarily driven by two factors: consumers…

Oral care registered a small volume increase in Greece in 2023, following a small decline the previous year.

Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and…

Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair.…

Albeit from a smaller base, increased marketing and consumer interest in the men’s grooming space helped men’s grooming outperform unisex beauty and personal care products in 2023. This is the case in categories like bath and shower, where growth in…

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…

Swedish mass beauty and personal care experienced a positive year in 2023, with retail value sales growing at a near double-digit rate. This growth comes despite the ongoing shift towards premium products in beauty and personal care overall.

Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts…

Instant coffee continues to be the biggest product area in the Turkish hot drinks market, with flexible plastic the dominant pack type in this category. Although aluminium/plastic pouches are seeing strong growth and gaining share in instant coffee,…

Following the boost to volume sales in the retail channel in 2020 when the pandemic first arrived in the Netherlands and the increased time being spent at home by Dutch consumers, hot drinks sales have since been in decline, including in 2023. As a…

Folding cartons account for almost half of overall packaging unit volumes used in the Swiss hot drinks industry, and were continuing to record increasing sales in 2023. Their popularity is attributed to their environmentally-friendly nature. Folding…

Flexible packaging continued to dominate hot drinks packaging unit volumes in 2023. Flexible packaging provides industry players with scope to experiment with their packaging design, and also offers affordability, durability and convenience. Leading…

Nestle's 3-in-1 coffee mixes, packaged in flexible plastic sachets and multipacks within large bags made of flexible plastic or aluminium pouches, offer a blend of convenience, affordability and product protection that used to mostly come in folding…

Renowned Italian coffee brand Lavazza made a significant contribution towards sustainability with the launch of its first-ever carbon-neutral flexible aluminium capsules for fresh coffee pods compatible with Nespresso Original machines. By combining…