Western Europe

Overall, retail volume sales of cigars, cigarillos and smoking tobacco in Denmark continued to see a double-digit decline in 2023. The demand for these types of tobacco products remained negatively affected as they tend to have an older consumer…

Volume sales of cigars and cigarillos continued to decrease in Austria in 2023, but at a significantly slower rate than cigarettes. Demand for these products experienced a strong push during the pandemic, and volume sales for both cigars and…

Cigarettes saw volume sales decline in France in 2023. Legal sales of cigarettes were forced to take another backseat in 2023. Having seen no tax increase in 2022 (the immediate post-pandemic period), taxes rose again in 2023, which resulted in a…

Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…

Retail volumes sales of cigarettes in Denmark continued to see a double-digit decline in 2023. This performance fits with a general downward trajectory in the smoking prevalence for cigarettes in the market, as taxation, health and wellness trends…

In 2023, the retail value sales of cigarettes in Austria continued their downward trajectory, dropping below pre-COVID-19 volume sales levels of 2019. During the pandemic, cigarette consumption had seen a temporary boost due to increased consumption…

With Turkey continuing to see elevated inflation in 2024, consumers continue show a more cautious attitude towards consumption. As such, consumers are postponing purchases of non-essential products, such as sunglasses, which is resulting in a decline…

Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…

Overall growth in spectacles is set to remain steady if moderate in retail volume terms throughout 2024 fuelled by rising demand for progressive lenses. Demand for progressive spectacle lenses is being driven by Turkey’s ageing population, coupled…

Spectacles in Sweden continues to display solid retail volume and current value growth boosted by rising unit prices and inflation. The ageing population along with lifestyle changes, such as greater exposure to digital screens, is boosting demand…

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel…

In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers’ disposable incomes due to inflation. The number of new construction…

In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…

Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven…

Eyewear in Sweden continues to display a robust performance in 2024, buoyed by an ageing population and increasing time spent on digital screens, which are both boosting the need for more specialist or value-added eyewear products. The rising…

Rising concern about the prevalence of myopia among children and teenagers, primarily due to excessive screen exposure, has contributed to a renewed focus on contact lenses and solutions. Teenagers in particular often feel self-conscious about…

Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…

In spite of inflation still hitting consumer spending power in 2023, the tissue and hygiene market was recording positive growth in real value terms in this year. However, price sensitivity has seen a trend towards rising shares for private label in…