Western Europe

Despite a slowdown in the unit price growth of dog food in the UK, influenced by a reduction in energy and electricity costs, manufacturers and suppliers are still passing on some costs to end consumers. Challenges resulting from key commodities such…

Sales of dog food recorded modest growth in retail volume terms in 2023 but this this was still relatively impressive given the economic challenges facing many owners and the impact of significant price rises on the market. The price increases seen…

Dog food registered double-digit growth in current value terms in 2023 but this was largely due to the impact of price rises with sales declining in retail volume terms in both dry and wet dog food. A similar pattern has continued into 2024 with…

Value sales of dog food in Belgium are expected to rise in 2024. Despite inflationary measures, increased prices, and a higher dog abandonment rate than in previous years, the dog population is still growing, albeit at more moderate levels than in…

In 2023, the UK experienced a marginal decline in the cat population, whereby the rate of abandonment surpassed the rate of adoption, resulting in an overall retail volume decline for cat food. Despite the increasing popularity of cats as companions,…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…

There are far more cats than dogs in France and while the cat population decreased in 2023 it is expected to stabilise in 2024 and could even increase slightly. Local associations reported a drop in pet adoptions in 2023 whilst abandonments remained…

Sales of cat food are expected to register a moderate rise in value terms in 2024. The cat population in Belgium continues to rise albeit at a slower rate than the rate seen in the immediate aftermath of the COVID-19 pandemic and lockdowns. However,…

Driven by rising costs of living and a desire for streamlined routines, Turkish consumers have increasingly been looking for skin care and sun care products that offer multiple benefits in 2023. This trend fuelled the demand for hybrid sun care…

Turkish consumers demonstrated a growing interest in advanced skin care regimens in 2023. This trend, exemplified by the popularity of "skin cycling," involves incorporating a wider variety of ingredients and product formats into daily routines.…

Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…

Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.

Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming…

Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.

Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to "trade down" to more affordable options, prioritising…

Driven by younger generations like Gen Z, a new fragrance philosophy emerged in Turkey in 2023 – the concept of a curated "fragrance wardrobe." Consumers are increasingly interested in owning a collection of scents that reflect their moods and…

Depilatories recorded double-digit growth in retail value terms in 2023. This strong increase was largely driven by price increases, however, as volume sales grew at a steadier pace. Depilatories are facing a two-pronged challenge when it comes to…

Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in…

Colour cosmetics in Turkey experienced a vibrant boom, with retail value sales skyrocketing in 2023. This surge in demand was largely driven by inflationary pressures, however, as volume growth was more muted. A high inflation rate and energy crisis…

The year 2023 presented a unique challenge for beauty and personal care in Turkey. Economic uncertainty, fuelled by rising prices and a slow GDP recovery, has led to a more cautious consumer. Consumers are adopting a more conservative approach to…