Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and…
Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care…
Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active,…
Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although…
Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass…
Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…
Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…
The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…
Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…
Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…