Western Europe

Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…

With Irish consumers increasingly opting for healthier hydration options, the health trend continued to drive up the demand for bottled water in both the on- and off-trade channels. More and more consumers reduced their consumption of other types of…

There is a very high penetration of private label within bottled water. As such, leading companies are focusing on their brands and forming strategic partnerships with key retailers to produce private label water. This offers opportunities for…

Bottled water sales continued to normalise in 2023, with on-trade sales growing at a moderate pace and retail sales declining marginally. Retail consumption has been dented by higher prices, as high inflation and rising production costs forced prices…

Bottled water off-trade volume sales grew in 2023 thanks to increasingly health conscious Danish consumers looking for healthier drink options. While non-flavoured sparking and still bottled water sales only saw moderate volume growth, flavoured and…