Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Following a long-term trend, retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. According to the Federal Center for Health Education (BZgA),…
This report provides valuable insights into product innovation in Italy, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.
Flexible plastic recorded dynamic growth in laundry care packaging in 2023, which is expected to continue over the forecast period. It was performing strongly in powder detergents and detergent tablets. This trend is noteworthy as it goes against the…
In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…
Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…
In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…
There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…
In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…
Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…
In 2024, the overall volume sales of portable players in Turkey see positive growth, driven by the success of wireless speakers, the only category that registers growth. This growth is primarily due to the rise in individuals adopting a home…
Overall, portable players are expected to register a decline in volume sales in the Netherlands, with portable multimedia players and other portable media players registering a significant volume decline as smartphone offers much the same…
In 2024, the demand for portable players in Sweden experiences a significant decline. A notable trend within this area is the sharp decline in e-reader volumes. This decline is primarily driven by the substitution of e-readers with multifunctional…
Portable players in Norway are expected to register a significant volume decline in 2024, across all products, with portable media players in particular performing badly, with volume sales falling by over a fifth. Wireless speakers are expected to…
E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…
Portable players continue to struggle in France in 2024, due to the overall outdated image of traditional products in the category. E-readers continues its structural slump, due to the ability for consumers to read e-books on a variety of…
In 2024, Austria's pet products category is thriving, benefiting from the continued impact of the COVID-19 pandemic, which significantly increased pet ownership as Austrians sought companionship during lockdowns. Innovation is a key growth driver,…
In 2024, the pet care industry in Austria reflects a dynamic landscape shaped by evolving consumer preferences and economic factors. The industry continues to experience significant trends favouring sustainability and functional pet foods across all…
Within other pet food, bird food showed some decline and small mammal/reptile food recorded minimal growth in volume terms in 2024. Fish food, however, fared somewhat better, driven by a steady interest in aquariums bolstered by a niche group of…
In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…
Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…