Western Europe

While there is a significant number of pre-paid cards in Denmark, the spend is not significant. That being said, there is expected to be a modest increase in value spend in 2023, largely driven by rising inflation. With debit cards having significant…

Chocolate-based flavoured powder drinks is set to see declining sales in both retail volume and current value terms in 2023, owing to an increasing number of consumers favouring products which are healthy. There is an overall sense that shoppers have…

In 2023 meals and soups is still being impacted by inflation, affecting both volume consumption and value growth. In the midst of a cost-of-living crisis, the volume rise of ready meals may seem surprising, but as budgets tighten, these convenient…

Despite tightened budgets and ongoing price increases, ready meals has continued to experience steady volume growth in 2023 as consumers seek convenient and fast meal solutions. Interestingly, the increase in food prices has benefited the category,…

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…