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Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Report

Gardening in Germany

May 2024

In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…

USD 1,195
Country Report

Eyewear in Turkey

May 2024

Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven…

USD 1,210
Country Report

Eyewear in Sweden

May 2024

Eyewear in Sweden continues to display a robust performance in 2024, buoyed by an ageing population and increasing time spent on digital screens, which are both boosting the need for more specialist or value-added eyewear products. The rising…

USD 1,210
Country Report

Contact Lenses and Solutions in Turkey

May 2024

Rising concern about the prevalence of myopia among children and teenagers, primarily due to excessive screen exposure, has contributed to a renewed focus on contact lenses and solutions. Teenagers in particular often feel self-conscious about…

USD 1,100
Country Report

Contact Lenses and Solutions in Sweden

May 2024

Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…

USD 1,100
Country Report

Sunglasses in the United Kingdom

May 2024

After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…

USD 1,100
Country Report

Spectacles in the United Kingdom

May 2024

Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…

USD 1,100
Country Report

Eyewear in the United Kingdom

May 2024

Eyewear in the UK is expected to continue to record single-digit retail volume and current value growth in 2024, albeit at marginally slower rates than the previous year. Eyewear in the UK witnessed a relatively quick recovery after the decline seen…

USD 1,210
Country Report

Contact Lenses and Solutions in the United Kingdom

May 2024

Contact lenses in the UK are set to deliver solid single-digit volume and current value growth over 2024, which will make it the most dynamic performer in eyewear (in terms of volume growth). After the decline that resulted from the pandemic in 2020,…

USD 1,100
Country Report

Sun Care in Italy

May 2024

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

USD 1,195
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