Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Overall, baby food in Norway is projected to see a further moderate decline in retail volume sales in 2024, although “other” baby food and milk formula are set to buck this trend. In retail current value terms, baby food is expected to see strong…
Despite a slight increase in the national birth rate, the Danish market for baby food is expected to continue its downward trajectory in retail volume terms in 2024. This decline is largely driven by the high cost of living, which has prompted…
Sales of yogurt continue to grow in 2024 in both retail volume and value terms. An important growth driver has been the growing focus on the role of protein a healthy and balanced diet. Whereas in the past it was mostly fitness enthusiasts, body…
Within the Greek dairy market, yoghurt and sour milk products is the only category expected to experience an increase in retail sales volumes in 2024. Yoghurt holds a significant place in the Greek diet, serving not just as a breakfast staple, but…
Following the notable decline in retail volume sales of cigarettes in Switzerland observed in 2022, a further fall was seen in 2023, although at a slower rate. This is partly because the Swiss government’s commitment to fostering a smoke-free and…
Although Switzerland is amongst the most mature markets in Europe for heated tobacco products in terms of consumer adoption, the category continued to record solid double-digit retail volume growth in 2023. The heat-not-burn technology used for…
Plant-based dairy has continued to enjoy strong growth in retail volume and value terms in 2024 as an increasing number of consumers look to reduce or remove dairy products from their diet for health or ethical reasons. Other plant-based milk is…
In contrast to the general decline in sales across the Greek dairy industry, plant-based dairy alternatives - such as milk, cheese, and yoghurt - are poised for positive growth in retail volume terms in 2024. Consumers often associate plant-based…
Chilled dairy desserts, particularly puddings, continue to be in high demand. Players continue to launch new flavours to attract consumers, such as YoPro with its new chocolate and hazelnut flavoured pudding. Despite the challenging economic…
The market for other dairy products in Greece is expected to experience a continued decline in retail volume in 2023. This is partly due to inflationary pressures, with prices rising significantly. In addition, condensed and evaporated milk, which…