Western Europe

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and…

Following two consecutive years of double-digit declines, retail volume sales of sugar and sweeteners continue to fall in 2023. Droughts caused the cultivation campaign to be delayed in 2022, which negatively impacted sugar beet production.…

Extreme weather conditions in 2022 and 2023 have had an impact on the production of starchy roots in the UK and around the world. Droughts and hot weather occurred in 2022, while a wet spring and summer delayed the campaign for starchy roots in 2023.…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

In 2023, retail demand for pulses in the UK continues to grow. As meat, fish and other animal proteins are increasing in price due to inflation and the rising cost of living, local consumers are looking for cheaper sources of protein, and one of…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

Most fresh food categories were negatively impacted by extreme weather conditions in the UK and other countries over 2022 and 2023, which fluctuated between extreme heat and droughts and very wet climates. However, this was not the case for nuts, as…

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…

Meat in the UK continues to see persistent inflationary pressures stemming from higher production costs, particularly in the areas of animal feed and energy. This has spilled down to consumers in the form of increased unit prices, combined with a…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

Built-in hobs and ovens saw volume sales decline in 2023 as they continued to stabilise after the booming sales of 2021. While built-in hobs volume sales remained higher than in 2020, oven volumes fell below the level seen before the boom that…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…