Western Europe

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

The number of households is set to increase slightly in Belgium over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 9.6%, elevating living costs. The fastest…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

The French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

The population of Brussels, the largest city in Belgium, is expected to continue growing, driven by net migration, good education and employment opportunities. Brussels is also set to remain the largest consumer market in Belgium, while Bruges…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.

The number of households in France is set to experience slight growth between 2022 and 2027, with single individuals continuing to be the leading household type. Inflation had an impact on household spending in 2022, leading to increased living…

Istanbul and Ankara are Turkey’s most economically vibrant cities, supported by strong demographics, high digital connectivity and higher than average consumer expenditure. Meanwhile, Gaziantep offers the greatest potential for future economic…

Paris and Lyon stand as the most economically dynamic cities in France, while Marseille boasts the greatest potential for future economic expansion. Nevertheless, urban centres across the country will face ongoing obstacles. In the short term, these…

Natural decrease will drive depopulation in Portugal in 2021-2040, in spite of positive net migration. Ageing will hasten, affecting consumer trends and placing a further burden on state resources. Despite depopulation, Portugal should become…

In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period.…

Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020,…

Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that…

Colour cosmetics registered a dynamic performance in 2022. Colour cosmetics posted weak performances due to low consumer demand in 2020 and 2021, largely determined by the exigencies of Coronavirus (COVID-19) lockdowns. Consumers spent more time at…

Retail volume and current value sales of deodorants suffered during the Coronavirus (COVID-19) pandemic due to the shift to home office and generally spending more time at home in accordance with lockdowns. As COVID-19 regulations were relaxed as the…

Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…

Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…