Western Europe

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

Demand for food preparation appliances significantly fell in 2023 for the second year in a row. Growth was impacted by the high demand seen during COVID-19 when consumers spent more time cooking at home and investing in food preparation appliances.…

Sales in food preparation appliances see healthy volume growth in 2023, continuing the trend seen since the era of the pandemic, when consumers were spending more time cooking at home and trying out new recipes. Indeed, food preparation appliances…

Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…

Sales in home laundry appliances maintain positive volume sales in 2023, whilst value sales are supported by price hikes. Consumers have been more aware of hygiene since the era of the pandemic, thus have been paying more attention to the cleaning…

Off-trade volume sales of juice managed to register only modest growth in 2023. Consumers increasingly perceive fruit juice as having a high sugar content, which led to a decline in its popularity as a breakfast staple. The category is dominated by…

Demand for large cooking appliances fell in 2023 for the second year in a row. However, due to the essential nature of the products included in the category and the strong dominance of replacement sales, the retail volume drop in large cooking…

Sales in large cooking appliances demonstrate a small volume growth in 2023, which come from the good performance of built-in appliances. Within this, consumers are noted to place emphasis on modern designs, attractive colour schemes (e.g., silver,…

Demand for microwaves reached a low level in 2023, having declined for the third consecutive year. Many consumers purchased microwaves during the outbreak of COVID-19, when more meals were eaten in households and demand increased for simple and quick…

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…

Demand for personal care appliances declined for the second year in a row in Austria in 2023. High inflation remained, and the cost of living rose sharply due to the energy crisis triggered by Russia's invasion of Ukraine. As such, the landscape was…

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…

Demand for refrigeration appliances was at a low in 2023, recording a retail volume decline for the third consecutive year. Sales were high during COVID-19, with consumers purchasing refrigeration appliances in line with heightened time spent in the…

Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…

Retail volume sales in small cooking appliances continued to decrease significantly in 2023, and demand declined in all subcategories. The particularly high level of purchases made during COVID-19, due to home seclusion, continued to play a role,…

Light flyers continue to be perceived as desirable products by consumers, thanks to being perceived as healthy and energy efficient small cooking appliances. Indeed, consumers’ demand for such practical appliances has also led to a series of new…

The Swiss market for soft drinks saw a marked slowdown in growth in volume terms in 2023, following the buoyant performance of the previous year. The latter was driven largely by an increase in mobility and the recovery of international tourism,…

The gradual return to pre-pandemic patterns of mobility, including the recovery of gym visits, helped to sustain modest growth in off-trade volume sales of sports drinks in 2023. Growth was further supported by the continued rise in the popularity of…