Western Europe

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

Most fresh food categories were negatively impacted by extreme weather conditions in the UK and other countries over 2022 and 2023, which fluctuated between extreme heat and droughts and very wet climates. However, this was not the case for nuts, as…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

In 2023, retail demand for pulses in the UK continues to grow. As meat, fish and other animal proteins are increasing in price due to inflation and the rising cost of living, local consumers are looking for cheaper sources of protein, and one of…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Extreme weather conditions in 2022 and 2023 have had an impact on the production of starchy roots in the UK and around the world. Droughts and hot weather occurred in 2022, while a wet spring and summer delayed the campaign for starchy roots in 2023.…

Following two consecutive years of double-digit declines, retail volume sales of sugar and sweeteners continue to fall in 2023. Droughts caused the cultivation campaign to be delayed in 2022, which negatively impacted sugar beet production.…

Over half of German consumers reduce food waste and plastic use, while being wary of their impact on the planet; shaping sustainable shopping decisions. Due to the rise of consumers avoiding meat, with over 30% being Meat Avoiders, Vegan and…

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

Following a sales slump in 2022, standard vacuum cleaners continued to struggle with a decrease in volumes in 2023. This resulted largely from the fact that 2020 and 2021 had been good years for the category. The era of the pandemic led to consumers…

In 2023, vacuum cleaners in Germany was seeing rising demand for robotic and smart models. As households increasingly integrate smart home ecosystems, these cutting-edge, autonomous cleaning devices have become integral to the modern German…

Retail volume sales of vegetables in the UK continue to decline in 2023, primarily due to severe product shortages. For instance, there was a major shortage of vegetables in February and March 2023. For several weeks, products such as tomatoes,…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

Consumption of analgesics continued to increase in Germany during 2023, after the demand spike in 2022, a year in which consumers were often experiencing flu and colds in the post-pandemic period and therefore OTC medicines, such as analgesics, were…