Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The Istanbul in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Izmir in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…
The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…
Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium.
Turkey is facing rising authoritarianism, along with the undermining of its secular society and democracy. Earthquakes in early 2023 are to negatively affect economic development considerably and increase state spending, whilst they have also clouded…
In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…
After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…
The number of households in Turkey is forecast to grow moderately over 2022-2027, with couples with children continuing to be the leading household type. In 2022, household spending was affected by inflation, which reached 72.3%, leading to rises in…
Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…
Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…
The UK’s most economically vibrant cities in terms of GDP per capita are London and Edinburgh, while Brighton has the highest potential for future economic growth. Portsmouth, on the other hand, is anticipated to experience the fastest increase in…
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
Inflationary pressures are expected to hinder real disposable income growth and diminish purchasing power in the near future. Nevertheless, the government is implementing measures to protect vulnerable households amidst the cost-of-living crisis.…