Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Report

Air Treatment Products in Sweden

Dec 2023

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

USD 1,195
Country Report

Analgesics in Germany

Dec 2023

Consumption of analgesics continued to increase in Germany during 2023, after the demand spike in 2022, a year in which consumers were often experiencing flu and colds in the post-pandemic period and therefore OTC medicines, such as analgesics, were…

USD 1,195
Country Report

Apparel Accessories in Germany

Dec 2023

Volume demand for apparel accessories is expected to see a notable decline in 2023, demonstrating a shift in behaviour from German shoppers. Although the pandemic is over, changes in consumer behaviour have remained. The need for apparel accessories…

USD 1,195
Country Report

Apparel and Footwear in Germany

Dec 2023

In Germany, inflation and interest rates have remained high in 2023, and real GDP has remained relatively flat, negatively affecting consumer spending and demand for non-essential goods such as fashion items. Despite the expectation of an increase…

USD 2,450
Country Report

Childrenswear in Germany

Dec 2023

Childrenswear in Germany is expected to continue to see current value growth in 2023, given the high inflation rate and resultant price increases. Nevertheless, volume sales are set to decline, reflecting the cost-of-living crisis and low consumer…

USD 1,195
Country Report

Consumer Appliances in Norway

Dec 2023

There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold,…

USD 2,750
Country Report

Consumer Appliances in Sweden

Dec 2023

The consumer appliances market in Sweden saw volume sales fall in 2023, following higher demand during the COVID-19 crisis when consumer spending was much more focused on the domestic environment. While the decline in volume sales seen in 2023 was in…

USD 2,750
Country Report

Consumer Health in Germany

Dec 2023

Consumer health in Germany was recording moderate current value growth in 2023. While OTC was performing better than vitamins and dietary supplements, it was being outperformed by categories such as sports nutrition and weight management and…

USD 2,750
Country Report

Contact Lenses and Solutions in Switzerland

Dec 2023

Some consumers are switching back to contact lenses after wearing spectacles during the outbreak of COVID-19. Daily disposables are becoming more popular for occasional use, while monthly and 6-month lenses are still the most popular for everyday…

USD 1,100
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

Dec 2023

Cough and cold remedies were recording see high single-digit growth in current value terms in 2023, with sales benefiting from the large number of cases of cold and flu in the 2023/2024 season. Furthermore, value sales were also being boosted by unit…

USD 1,195
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