Western Europe

Pet care in Ireland continues to face pressure from the global economic climate, with rising costs of raw materials, energy, production and transportation impacting the domestic industry into 2024. However, these economic effects have been less…

After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a…

Pet care sales in Spain continue to see positive sales in 2024, in both value and volume terms. Value is supported by premiumisation trends and still-high unit prices in some instances, while baseline demand supports volume – which is showing…

Pet care in the Netherlands continues to see consumers trade down in 2024. In a slowly improving economic situation, but with disposable incomes and purchasing power remaining under pressure, consumers are still looking to economise on pet food and…

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

Due to elevated inflation and rising costs, pet owners have been trying to restrict their non-essential spending on pet products. For this reason demand for pet accessories fell towards the end of the review period with consumers paying more…

Like other pet care categories, pet products in Ireland is impacted by strong economic challenges, such as inflationary pressure on prices and economic insecurity. These economic factors continue to exert pressure on consumer spending into 2024. As a…

Demand for pet accessories slowed over 2023, with value growth only sustained by a sharp rise in prices. With Norway seeing a sharp rise in the cost of living, pet owners focused mostly on essentials like pet food and looked to limit their…

Sales in pet products in Spain achieve positive value sales in 2024, although potential is suppressed by a few factors. Firstly, we note the unclear interpretation of the new Law 7/2023 on the Protection of Rights and Welfare of Animals – during 2022…

Pet products in the Netherlands is impacted by rising veterinarian costs. A growing number of pet owners are turning to OTC healthcare solutions as a first line of treatment for minor ailments. This trend is partly driven by the desire to manage pet…

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken.…

Cat food maintained retail volume and current value growth in Portugal in 2023, and this trend is expected to continue in 2024, with growth across both wet and dry cat food, and across all price segments. The cat population rose throughout the review…

In 2024, retail value sales were positive in cat food, with cats being the most prevalent pet choice in the country. However, cat ownership has reached a stable phase, with the growth in adoptions showing signs of plateauing compared to the surge…

Cat food is set to see growth in both volume and value terms in Switzerland in 2024. Cat food sales are benefiting from the expansion of the cat population in the country. Swiss cat owners are tending to adopt bigger cat breeds, such as the Main…

In 2023, dog food in Portugal registered little movement in retail volume terms, along with dynamic current value growth due to price rises. Economy dog food performed slightly better than mid-priced, with private label and the premium segment also…

In 2024, dog food in Sweden is recording positive growth, with the humanisation trend driving sales of dog treats and mixers. As pet owners increasingly view their furry companions as integral parts of their families, they seek out treats and mixers…

Dog food is expected to post positive growth in both volume and value terms in Switzerland 2024. Both wet dog food and dry dog food are set to expand strongly. Pet owners are increasingly adopting smaller dogs and, consequently, tending to buy more…

Other pet food saw a retail volume decline and current value growth in 2023, and this trend is expected to be maintained in Portugal in 2024. This is mainly because the population of other pets saw a slight decline in 2023, and this is set to…