Western Europe

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms…

Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Contact lenses in the UK are set to deliver solid single-digit volume and current value growth over 2024, which will make it the most dynamic performer in eyewear (in terms of volume growth). After the decline that resulted from the pandemic in 2020,…

Eyewear in the UK is expected to continue to record single-digit retail volume and current value growth in 2024, albeit at marginally slower rates than the previous year. Eyewear in the UK witnessed a relatively quick recovery after the decline seen…

Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…

After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…

In spite of inflation still hitting consumer spending power in 2023, the tissue and hygiene market was recording positive growth in real value terms in this year. However, price sensitivity has seen a trend towards rising shares for private label in…

Retail volume sales of contact lenses and solutions has been relatively stagnant in Sweden for much of the review period, although there was a slight uptick in 2024. Advanced features and rising prices brought on by inflation has underpinned current…