Western Europe

Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and…

Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home…

Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This…

RTDs experienced moderate growth in total volume terms in 2023, benefiting from the end of the pandemic and an increase in social events. This growth was despite the less than favourable weather conditions in the northern part of the country in the…

Sales of spirits declined in total volume terms in 2023. This stemmed from the combination of a number of negative factors including the end of the positive post-pandemic offsetting effect that boosted on-trade sales in 2021 and 2022. There were also…

Overall, toys and games in Switzerland continued to see positive, if slower, retail current value growth in 2023. Traditional toys and games witnessed a strong decline in retail current value sales, although this was offset by further fast growth for…

Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys…

As video games in Switzerland benefits from a good and growing following for gaming (around 60% of Swiss consumers play video games at least occasionally), retail current value sales continued to rise strongly in 2023. The motivations for gaming…

Wine registered one of its worst performances over the last decade in 2023, outside of 2020 when the outbreak of COVID-19 put a huge dent in sales. This stemmed from an ongoing structural decline in wine consumption in France combined with the impact…

After contending with the pandemic, Western Europe emerged into a period of high inflation, with rates hitting levels not seen for decades in many of the region’s countries. This, in turn, set off a cost-of-living crisis for many consumers, dampening…

Sales of alcoholic drinks in Spain reported flat growth in total volume terms in 2023 with neither the on-trade or off-trade channels seeing a return to pre-pandemic sales levels. However, sales did see a full recovery in total current value terms.…

Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand.…

2023 was a tough year for cider/perry with sales declining sharply in both on- and off-trade volume terms. Unlike other alcoholic drinks, cider/perry also reported a sharp decline in total current value terms. Producers of cider/perry have found it…

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…

Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…