Western Europe

2023 was a great year for video games in Sweden which was mainly thanks to the successful launch of several highly popular video games titles such as Hogwarts Legacy, Baldur’s Gate 3 and Zelda. Subscription rates also rose with many gamers seeing…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

In 2023, the Irish cigarette market continued to decline, with volume sales dropping fast. Many factors contributed to this double-digit decline – the high cost of living and rising tobacco product taxes are two of the main causes. Ireland is…

Cigarettes experienced significant value growth in Spain in 2023. The increase in value sales was driven by inflation and an increase in unit prices. However, even though value sales increased, volume sales registered a decline, largely due to the…

In 2023, retail volume sales of cigars, cigarillos and smoking tobacco in Ireland continued their downward trend. While cigars and cigarillos are not subject to as many tax increases as cigarettes, in comparison to some other European countries they…

Cigars and cigarillos saw volume sales fall in Spain in 2023, though smoking tobacco volumes rose significantly during the year. Fine cut tobacco continued to register significant growth in the final year of the review period. Demand continued to…

Smokeless tobacco, e-vapour products and heated tobacco saw growth driven by closed system single use vapes in Ireland in 2023, with double-digit growth in volume and value. The growing popularity of disposable vapes is the result of their low…

E-vapour products saw value growth in Spain in 2023. Meanwhile, heated tobacco saw a marked rise in volume sales, while smokeless tobacco volumes fell. While traditional tobacco smoking declines, the prevalence of e-cigarettes, vaping devices and…

Tobacco in 2023 was impacted by the Irish government’s decision to keep increasing tobacco taxes, positioning the price for a pack of 20 cigarettes and per stick as the most expensive in western Europe. Further, Ireland continues to have one of the…

Tobacco saw a decline in retail volume sales in Spain in 2023, though sales rose in current value terms on the back of increased prices. Cigarettes continued to see an increase in value sales, whilst volumes experienced a further decline. While…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Volume sales of cigarettes continued to decline in Norway in 2023. Smoking prevalence dropped in 2023 compared to 2022 with more people quitting smoking or switching to smokeless tobacco such as snus. The government is making concerted efforts to…

Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…

Sales of cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. The resumption of cross border trade with Sweden together with price increases in Norway were among the drivers of this decline. During the height of the…

Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…