Western Europe

Consumer electronics in Austria continues to witness volume decline in 2024, albeit at a much slower rate than the previous year. The decline in current value terms was significantly smaller, which had much to do with rising unit prices in…

Demand for headphones has reached its peak in Austria, with volume sales declining significantly for a second consecutive year over 2024. Wireless headphones, and particularly TWS earbuds, have become standard must-haves for most consumers. In…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Home audio and cinema continues to suffer in Austria amid declining demand for specific audio devices and music consumption shifting to laptops, smartphones and wireless speakers. Sustained demand from a niche consumer base who demands high audio…

The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…

The prevalence of allergies in Austria has increased demand for gluten free cooking ingredients and meals, while those without gluten intolerances continue to avoid gluten for health benefits. These consumers believe reducing or eliminating gluten…

Health and wellness was a key trend in dairy products and alternatives in 2023, shaping demand and consumer purchasing habits. Lactose free drove the strongest retail value sales, while organic dairy and alternatives continued to gain ground, driven…

Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…

Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…

The soft drinks market in 2023 was significantly shaped by the rising health and wellness trend as consumers increasingly sought healthier options that support overall wellbeing. This led some consumers to migrate towards low or no-sugar offerings…

Animal welfare is increasingly impacting Austrian consumers' buying decisions, with organic meat, cruelty-free farming, and vegan options gaining ground. While approximately 2% of the Austrian population are vegans, an increasing number of consumers…

Demand for imaging devices in Austria continues to decline at a high rate over 2024, due to the ever-growing use of smartphones for taking photographs and recording video. For the vast majority of consumers, the photo and video qualities of…

In-car entertainment and all its sub-categories continues to witness volume decline in Austria. Built-in car technology has become more and more sophisticated and has rendered additional in-car entertainment products obsolete. There is an increasing…

Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…

Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…

The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…

Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…

Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass…

Colour cosmetics maintained dynamic current value growth in Germany in 2023, with both premium and mass colour cosmetics experiencing healthy growth, with high double-digit increases. Mass colour cosmetics grew slightly faster than premium, although…