Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Organic remained the leading claim in health and wellness cooking ingredients in Denmark in 2023. Danes are prodigious consumers of organic food, and 26% of 2023 Health and Nutrition survey respondents sought 100% organic products. Furthermore, the…
Two-thirds of French consumers were overweight or obese in 2023, with the share of consumers who are obese rising by one percentage point to 26%. Alongside this there is an increasing consumer awareness of the health risks associated with being…
Natural was the leading health and wellness claim in cooking ingredients and meals in Greece in 2023. The claim saw dynamic growth in both volume and value terms during the year. In common with consumers in many other markets, Greek consumers have…
Consumers in Ireland were continuing to align with health and wellness trends in 2023, increasingly choosing foods with low fat, low sugar, low salt and high nutritional value. Health has been a key driver of growth for vegetarian products, with a…
The growth in vegetarian cooking ingredients and meals is driven by various factors in the Netherlands. Consumers are increasingly finding meatless dietary options appealing, with sustainability, animal welfare, and health benefits being the key…
The reduction in meat consumption due to concerns about health, the environment and animal welfare had an influence on the development of demand for health and wellness dairy products and alternatives in Belgium in 2023. Consumers are seeking dairy…
The lactose free claim saw a fall in both volume and value sales in Denmark in 2023. However, the longer term trend is upward. Sales of lactose free products remain significantly higher than at the beginning of the review period, and the claim is…
Only a small percentage of consumers in France are vegan or vegetarian, but while figures are still quite low compared to markets such as the UK and Germany, the adoption of vegan, vegetarian and flexitarian diets is on the rise in the country. This…
Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…
Health and wellness claims have increasingly impacted buying habits across Ireland, with many consumers concerned about health conditions, including diabetes and obesity, and actively seeking wellness properties through the food and drink they…
Health and wellness dairy products and alternatives in the Netherlands saw a significant boost in sales over the review period, bolstered by the outbreak of COVID-19. Dutch consumers, increasingly conscious of their health, started selecting food and…
Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…
In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…
Fruit/herbal tea has traditionally been a keen area of focus for health and wellness claims in France with consumers attracted to the natural benefits of ingredients such as chamomile, peppermint and fennel, for instance. However, France experienced…
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…
As animal welfare and ethical concerns rise in Ireland, vegetarian hot drinks recorded the strongest retail value sales in 2023, with vegetarian coffee accounting for the bulk of sales at EUR39.5 million. While coffee is inherently vegan and…
The landscape for no caffeine hot drinks recorded the highest retail value sales in 2023, driven by no caffeine coffee with retail value sales of EUR114 million. Consumers in the Netherlands are increasingly looking for easy ways to improve their…
The health and wellness trend gathered momentum in Belgium during 2023 as consumers became increasingly concerned about rising obesity rates. With hectic modern lifestyles and more flexible working practices, many Belgian consumers are taking on a…
In general, Danish consumers display a strong preference for organic products. Indeed, 26% of respondents to Euromonitor International’s Health and Nutrition Survey 2023, stated that they sought 100% organic products. However, while organic remained…
French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of excess sugar consumption have been a focal point…