Western Europe

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Inflationary pressures are expected to hinder real disposable income growth and diminish purchasing power in the near future. Nevertheless, the government is implementing measures to protect vulnerable households amidst the cost-of-living crisis.…

In an over-arching trend, computers are peripherals is seeing overall negative volume growth in 2023. This suppressed performance is attributed to ongoing normalisation of consumer spending patterns following the atypical period of the COVID-19 era,…

Overall retail volumes remain in a decline in consumer electronics in Norway in 2023, with home video and headphones being the only categories seeing small volume growth overall, attributed directly to individual, well-performing subcategories (e.g.,…

Headphones is one of the few categories enjoying positive volume success in consumer electronics in 2023, thanks to the popularity of TWS earbuds. In line with the trend for wireless speakers, wireless variants of headphones (aka TWS earbuds) are…

Home audio and cinema remains in a slump in 2023, following the pandemic era when consumers invested in their home entertainment setups during the times of lockdown. As such, following the reopening of society and a return to out-of-home lifestyles,…

Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height…

Imaging devices is suffering from high prices in the face of ongoing cannibalisation from smartphones. Indeed, the substitution with smartphones means that many Norwegian consumers see the purchase of a separate camera as superfluous. Therefore,…

In-car navigation is struggling to find sales, due to the rise of in-built systems and competition from smartphones. Indeed, there is a strong substitution trend with smartphone navigation apps, which reduce or even remove the need to purchase an…

Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…

Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…

Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…

Flavoured/mixed lager packaging continued to register strong growth in France's alcoholic drinks packaging industry in 2022, helped by changing consumer preferences and the demand for unique taste experiences. Breweries sought to differentiate their…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Denmark’s urban landscape is evolving with demographic shifts and technological advancements. In 2022, Copenhagen remained a populous hub, embracing 5G and smart city solutions. Economic strength persists, but inflation challenges purchasing power.…

Stockholm and Gothenburg are Sweden’s most economically vibrant cities. Meanwhile, Norrköping holds the highest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, the global economic…

Denmark’s per capita gross income is predicted to rise over 2022-2027, with Late Lifers driving luxury spending. Income inequality is predicted to increase moderately, and social class D will expand. Meanwhile, housing expenses are increasing and…