Western Europe

The Coronavirus (COVID-19) pandemic has reshaped consumer preferences within dairy products in Turkey, with a notable shift towards packaged, hygienic health-orientated products. In this vein, retail volume sales of yoghurt and sour milk products…

Yoghurt has not been spared from the severe price increases that have characterised dairy in the UK. The increasing input costs, with commodities such as fertilisers, energy and animal feed, have slashed profit margins across the supply and…

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

Yoghurt and sour milk products recorded positive growth in 2023, with the introduction of more sophisticated products helping to sustain sales growth in spite of the highly competitive retail environment. In Switzerland, yoghurt and sour milk…

The yoghurt and sour milk landscape is a mature one in Sweden. Inflation and increasing production costs hiked up the unit prices in 2022 and continued to do so at the beginning of 2023. Players reacted to the new demands as consumers began comparing…

Flavoured yogurt, which is the largest category, is seeing declining sales in retail volume terms in 2023. This in turn is leading to a small decrease in sales of yoghurt and sour milk products in 2023. The maturity of the category and generational…

Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…

In 2023 in Norway yoghurt and sour milk continues to post negative retail volume sales growth, though the decline is slowing. Low demand is a result of changes in consumption patterns with fewer occasions rooted in home cooking and traditional…

Yoghurt and sour milk products in Italy will see a varied performance in retail volume terms in 2224, with sour milk products and plain yoghurt being the most dynamic categories. The trend for fermented milk products, in particular, remains strong…

Over the course of 2023, Danone UK & Ireland was heavily focused on enhancing the health and wellness aspects of its consumer portfolio of brands. This move was taken in response to the growing demand among the Irish population for healthier food and…

Inflation and increased prices of milk resulted in price hikes in yoghurt. This led to consumers turning to private labels, being unable to afford branded options. As a result, private label gained a significant market share, occupying the second…

In 2023, there appears to be a notable shift in German consumer preferences in terms of plain yoghurt gaining popularity over flavoured options. This change can be attributed to various factors, including health concerns, changing tastes and a desire…

Yoghurt and sour milk products, with the exception of drinking yoghurt, is experiencing declining retail volume sales in 2023, as inflation and price rises influence consumers’ purchasing declines. However, the decline has not been as severe as…

The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…

With the cost of living pressures remaining a cause for concern in 2023, less-essential products like yoghurts are being overlooked in the weekly shop. The switch to private labels and economy brands has also accelerated, with Danes paying more…

Volume sales of yoghurt and sour milk in Belgium continue to be impacted by high prices in 2024. This can be linked to the huge spike in milk prices during 2023, which have decreased slightly over 2024, but continue to hinder consumer demand. Many…

Yoghurt and sour milk products are set to register a moderate performance in 2023, with rising retail value sales. Yoghurt, which includes plain yoghurts, flavoured yoghurts and drinking yoghurts, generates the lion’s share of sales. Flavoured…

There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…

The return to normal life following COVID-19 is anticipated to continue benefiting writing instruments in 2023, particularly due to the return of regular school attendance. For instance, products such as ball point pens, and especially markers and…

The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…