Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Inflation and increased prices of milk resulted in price hikes in yoghurt. This led to consumers turning to private labels, being unable to afford branded options. As a result, private label gained a significant market share, occupying the second…
In 2023, there appears to be a notable shift in German consumer preferences in terms of plain yoghurt gaining popularity over flavoured options. This change can be attributed to various factors, including health concerns, changing tastes and a desire…
Yoghurt and sour milk products, with the exception of drinking yoghurt, is experiencing declining retail volume sales in 2023, as inflation and price rises influence consumers’ purchasing declines. However, the decline has not been as severe as…
The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…
With the cost of living pressures remaining a cause for concern in 2023, less-essential products like yoghurts are being overlooked in the weekly shop. The switch to private labels and economy brands has also accelerated, with Danes paying more…
Yoghurt and sour milk products is seeing a slight decline in retail volume terms in 2023, although the category is set to see steady growth in current value terms. The latter is due to the lingering effects of the inflation crisis, with retail prices…
Yoghurt and sour milk products are set to register a moderate performance in 2023, with rising retail value sales. Yoghurt, which includes plain yoghurts, flavoured yoghurts and drinking yoghurts, generates the lion’s share of sales. Flavoured…
There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…
The return to normal life following COVID-19 is anticipated to continue benefiting writing instruments in 2023, particularly due to the return of regular school attendance. For instance, products such as ball point pens, and especially markers and…
The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…