Western Europe

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

Baseline trends are persisting in sweet spreads, heralding both value and volume growth for chocolate spreads and nut and seed based spreads. Concerning chocolate spreads, consumers appreciate the indulgence of such products as part of their…

Sweet spreads continued to see normalisation in consumption patterns in 2023, following the plummeting of sales through foodservice at the height of the COVID-19 crisis and the move to retail due to pandemic related restrictions and consumer concerns…

Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…

Sweet spreads’ performance in 2023 was static in volume terms, as contrasting factors were at play. On the one hand, pressure on purchasing power and disposable incomes forced consumers to reduce out-of-home spending, especially when it came to…

Lingering inflationary pressures continued in sweet spreads in Austria in 2023, resulting in stronger value growth supported by high prices, while volume sales just about managed to remain positive. Indeed, as sweet spreads are perceived as less…

Overall, sweet biscuits, snack bars and fruit snacks in Turkey is expected to see further strong retail volume and very dynamic retail current value growth over 2024. Under hyperinflation in Turkey, consumers that tend to decrease their foodservice…

In 2024 sweet biscuits, snack bars and fruit snacks in the Netherlands is recording a slight decline in retail volume sales overall. Fruit snacks and snack bars are both doing well and rising robustly. However, sweet biscuits, the largest segment by…

Sweet biscuits, fruit snacks and snack bars in the UK was among the snack categories to experience the strongest inflationary pressures in 2023. Adding to the already inflated economy from the previous year, the category experienced another year of…

Sweet biscuits, snack bars and fruit snacks is set to see modest current value growth in Switzerland in 2024, with an even smaller rise in volume sales. The key drivers of the category are the growing consumer focus on convenience in the midst of…