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Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Report

Hair Care in Finland

Apr 2024

Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…

USD 1,195
Country Report

Hair Care in Denmark

Apr 2024

Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more…

USD 1,195
Country Report

Hair Care in Belgium

Apr 2024

Hair care in Belgium saw further decline in volume sales over 2023, as consumers remained conservative in their expenditure. Energy and heating costs were still high, and many consumers chose to shower less and use less shampoo. Indeed, shampoo is…

USD 1,195
Country Report

Hair Care in Austria

Jun 2023

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

USD 1,195
Country Report

Gum in Turkey

Jul 2024

Despite the negative effects of high inflation on consumer budgets, gum in Turkey is expected to record a second consecutive year of slight retail volume growth over 2024. In addition to traditional breath freshening attributes, consumers have been…

USD 1,195
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