Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular understanding of the essential trends and data shifts particular to individual countries.
Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Following marginal decreases in retail current value sales in 2021 and 2022, direct selling in Sweden faced another difficult year in 2023. While retail current value sales rose slightly, this was due to high inflationary pressure on prices. At…
According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…
In 2023, direct selling sales declined in Portugal for the fourth year in a row. The high competition from other channels, the increasing penetration of e-commerce and changing consumer habits are challenging the channel, and consequently, it…
The pandemic has revived the fortunes and renewed the popularity of the direct selling channel amongst Norwegian consumers, as it led companies to establish new ways of marketing and selling their products, namely by using digital tools, such as…
After two years of solid growth, direct selling experienced a decline in current value terms in 2023. However, performances varied within direct selling in 2023 with some categories continuing to perform well in 2023, but especially those with a…