Western Europe

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in…

Western European sales of apparel accessories were already falling prior to 2020, with the arrival of Coronavirus (COVID-19) in the region then resulting in significant declines in nearly all categories in 2020. The exception was other apparel…

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

Coronavirus (COVID-19) meant that Western European bags and luggage sales recorded a major decline in 2020. The closure of non-essential bricks-and-mortar stores and travel restrictions were among the main COVID-19-related problems for the industry…

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving…

Bath and shower as a whole as well as most of its categories continued to decline in 2019, with many areas continuing to see stagnating or even declining unit prices. However, bar soap and liquid soap will see strong growth in 2020, driven by…

This regional briefing discusses value and volume market sizes, growth since 2016, channel distribution and company shares in the region. It analyses the huge impact of the COVID-19 pandemic, along with the performance of craft producers,…

The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

This briefing examines the best performing automotive models, brands and light vehicle segments globally and regionally. The automotive industry has been going through a rough patch over the last few years, including the COVID-19 pandemic and the…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

No-Deal Brexit has been avoided. On Christmas Eve 2020, the UK and the EU struck a last-minute trade agreement to avoid disruptions threatening to prolong the pandemic-driven economic downturn affecting both the EU and the UK. Despite the two blocs…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Consumer foodservice recorded a collapse in sales in 2020 as Coronavirus (COVID-19) hit the region, with outlet closures, lockdowns and travel restrictions among the measures taken to try and control the pandemic. While positive growth was then seen…

Strong movements across Western European markets towards the legalisation of medical and recreational cannabis are expected to reshape the undeveloped Western European cannabis market, and accelerate the migration from the massive illicit cannabis…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

The consumption of carbonates in Western Europeans countries is undergoing significant developments. This briefing aims to provide a regional outline of consumption at a regional level expanding on Euromonitor’s data. The COVID-19 pandemic worked as…