Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Country Report

Air Care in Austria

Feb 2024

In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers…

USD 1,195
Country Report

Air Care in Belgium

Feb 2024

Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…

USD 1,195
Country Report

Air Care in Denmark

Feb 2024

Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…

USD 1,195
Country Report

Air Care in Finland

Feb 2024

High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…

USD 1,195
Country Report

Air Care in France

Feb 2024

Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…

USD 1,195
Country Report

Air Care in Germany

Apr 2024

In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new…

USD 1,195
Country Report

Air Care in Greece

Feb 2024

Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…

USD 1,195
Country Report

Air Care in Ireland

Feb 2024

While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their…

USD 1,195
Country Report

Air Care in Italy

Feb 2024

Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by…

USD 1,195
Country Report

Air Care in Norway

Feb 2024

Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…

USD 1,195
Country Report

Air Care in Portugal

Feb 2024

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

USD 1,195
Country Report

Air Care in Spain

Feb 2024

Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…

USD 1,195
Country Report

Air Care in Sweden

Feb 2024

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

USD 1,195
Country Report

Air Care in Switzerland

Feb 2024

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

USD 1,195
Country Report

Air Care in the Netherlands

Feb 2024

Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence,…

USD 1,195
Country Report

Air Care in the United Kingdom

Feb 2024

Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car…

USD 1,195
Country Report

Air Care in Turkey

Feb 2024

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

USD 1,195
Country Report

Air Treatment Products in Austria

Jan 2024

Air treatment products recorded a decline in retail volume in 2023, driven by a strong decline in air purifiers and coolers. However, sales were positive for air conditioners, including portable room air conditioners and split air conditioners, with…

USD 1,195
Country Report

Air Treatment Products in Denmark

Dec 2023

Retail volume sales of air treatment products are normalising following the fluctuations of recent years, when the COVID-19 pandemic boosted demand. In the post-pandemic era, there has been less immediate need for air treatment products. Household…

USD 1,195
Country Report

Air Treatment Products in France

Dec 2023

In 2023, another hot summer again benefited sales of cooling fans, although not to the same extent as in the previous year due the to the category’s higher level of penetration. Cooling fans saw value sales grow more slowly than volumes in 2023…

USD 1,195
Country Report

Air Treatment Products in Germany

Dec 2023

Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…

USD 1,195
Country Report

Air Treatment Products in Greece

Dec 2023

In 2022, the government scheme 'Recycle, Replace Appliances' was launched, offering subsidies if consumers replaced old split air conditioners and upgraded to more energy-efficient ones. This contributed to huge growth in sales of split air…

USD 1,195
Country Report

Air Treatment Products in Italy

Dec 2023

Demand for air treatment products remained high in 2023, continuing the pattern seen in the previous two years. In summer 2023, demand peaked due to heatwaves and above average temperatures. Meanwhile in the spring and fall some regions in the…

USD 1,195
Country Report

Air Treatment Products in Norway

Dec 2023

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

USD 1,195
Country Report

Air Treatment Products in Portugal

Jan 2024

Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…

USD 1,195
Country Report

Air Treatment Products in Spain

Dec 2023

Portable air conditioners reported important growth both in retail volume and current value terms in 2023. These products do not require installation and can be used immediately after being bought. During 2023 the soaring demand for air conditioners…

USD 1,195
Country Report

Air Treatment Products in Sweden

Dec 2023

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

USD 1,195
Country Report

Air Treatment Products in the Netherlands

Dec 2023

Air treatment continued to grow in 2023, as a comfortable home remained a priority for most consumers. As Dutch summers become unpredictably hot, consumers are interested in long-term solutions which are also sustainable in terms of energy use. As a…

USD 1,195
Country Report

Air Treatment Products in the United Kingdom

Nov 2023

Although seeing a notable slowdown, air treatment products is expected to maintain growth in retail volume terms in 2023. This is the only small appliances category that is anticipated to experience growth in 2023. There has not been universal growth…

USD 1,195
Country Report

Air Treatment Products in Turkey

Jan 2024

The hot summer of 2023 has helped to boost sales in air treatment products through the year, heralding a notable recovery compared to the slight slump seen in 2022. Although the summer arrived quite late, with mild weather up until around the end of…

USD 1,195
Country Report

Airlines in Austria

Nov 2023

Sharp price increases for a second year in a row failed to significantly dampen the strong demand for travel, and passenger numbers recovered strongly to move towards the 2019 pre-pandemic level. In 2022, sharp increases in fuel and energy prices,…

USD 1,195
Country Report

Airlines in Belgium

Sep 2023

The number of passengers passing through Belgian airports is expected to continue to rise in 2023, with some categories, such as low cost carriers, exceeding the 2019 pre-COVID-19 pandemic level. Ryanair, the major low cost carrier is set to…

USD 1,195
Country Report

Airlines in Denmark

Sep 2023

Due to COVID-19-related travel restrictions, as well as many consumers not willing to travel as much as before, airlines suffered due to the pandemic in 2020-2021, with the number of passengers and value sales in both years drastically reduced.

USD 1,195
Country Report

Airlines in Finland

Sep 2023

Airlines suffered heavily due to COVID-19, with passenger numbers at Finnish airports in 2020 dropping to less than one quarter of the level of the previous year. The number of people decreased further in 2021, and, despite triple-digit growth in…

USD 1,195
Country Report

Airlines in France

Sep 2023

Defying expectations and predictions, there was a significant recovery in travel and tourism in the second half of 2022 and the first half of 2023. Within this, airlines has been a standout performer in France as well as many other countries. The…

USD 1,195
Country Report

Airlines in Germany

Oct 2023

After over two years of Coronavirus (COVID-19) restrictions preventing holiday-goers from flying to destinations, there were strong opportunities from 2022 to make up for lost time. However, 2022 brought other challenges to the industry, mainly…

USD 1,195
Country Report

Airlines in Greece

Sep 2023

Due to high airport fees at Athens International Airport “Eleftherios Venizelos” (AIA), Ryanair shut down its Athens base in October 2022. The airline withdrew two aircraft between October 29th to March 31st, leading to a reduction of scheduled…

USD 1,195
Country Report

Airlines in Ireland

Sep 2023

Russia’s war in Ukraine coupled with the EU’s ambitious Zero Carbon policy continues to put pressure on fuel prices and this has led to a significant increase in the average ticket price for the end consumer. European regulators have introduced new…

USD 1,195
Country Report

Airlines in Italy

Sep 2023

Airlines is seeing strong growth in 2023 both in terms of the number of passengers but also in terms of value sales. New routes, more connections and a stronger presence in Italy is all fuelling the dynamic growth being recorded by airlines, with…

USD 1,195
Country Report

Airlines in Norway

Sep 2023

Amid the challenges faced by the industry, there have been notable developments that indicate a shift towards recovery and growth. One notable aspect is the restart of benefits, such as frequent flyer programs established at airlines. This move…

USD 1,195
Country Report

Airlines in Portugal

Sep 2023

Airlines were severely impacted by the pandemic as it forced companies to adapt their offer, restructure their costs and redefine routes. With the gradual reopening of economies and air corridors, airlines are growing although the number of…

USD 1,195
Country Report

Airlines in Spain

Sep 2023

In February 2023, Globalia Group and International Airlines Group (IAG) reached an agreement for the sale of the entire airline company Air Europa. This closes a long process which began with the pre-agreement adopted in November 2019, later modified…

USD 1,195
Country Report

Airlines in Sweden

Sep 2023

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

USD 1,195
Country Report

Airlines in Switzerland

Sep 2023

The airline industry in Switzerland has experienced a notable period of growth in 2023. Airlines have witnessed a significant increase in the number of passengers throughout the year, both internationally and domestically. The high booking inflow…

USD 1,195
Country Report

Airlines in the Netherlands

Sep 2023

The Dutch government increased the flight tax from EUR7.95 to EUR26.43 per passenger per outbound flight, starting on 1 January 2023. New climate and environmental regulations from the European Commission and the Dutch government will increase the…

USD 1,195
Country Report

Airlines in the United Kingdom

Sep 2023

The lifting of pandemic-related travel restrictions and all borders reopening in 2023 are contributing to an upsurge in passenger traffic, resulting in flight schedules gradually reverting to their pre-pandemic levels. With the desire to explore new…

USD 1,195
Country Report

Airlines in Turkey

Oct 2023

With the waning effects of Coronavirus (COVID-19), airlines is set to perform well in 2023. Having easily exceeded 2019 pre-pandemic value (constant 2023 prices) sales in 2022, dynamic, if slower, growth is expected over the final year of the review…

USD 1,195
Country Report

Alcoholic Drinks in Austria

Jun 2024

Total volume sales of alcoholic drinks stagnated in Austria in 2023. The market continued to be characterised by the recovery of sales in the on-trade at the expense of the off-trade during the year - the first year in which the hospitality sector…

USD 2,450
Country Report

Alcoholic Drinks in Belgium

Jun 2024

In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and…

USD 2,450
Country Report

Alcoholic Drinks in Denmark

Jun 2024

In 2023, total volume sales of alcoholic drinks in Denmark remained stagnant, revealing significant disparities across various product areas. Non-alcoholic drinks, flavoured lager, rosé wine, and sparkling wine experienced robust growth, while…

USD 2,450
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