Western Europe

Demand for soft drinks recorded a spike in the off-trade channel in 2020, when COVID-19 restrictions included home seclusion and the closure of on-trade establishments. After two more years of positive volume growth, sales registered a slight decline…

Following the sales decline in 2020 against a backdrop of gym closures and lockdowns due to the pandemic, a recovery was seen in 2021 as vaccination programmes rolled out across Western Europe, with stronger growth then being recorded in 2022 as…

Sportswear in Western Europe saw a marked decline in sales in 2020, when Coronavirus (COVID-19) restrictions negatively impacted the overall apparel and footwear market. However, a strong rebound was seen in 2021, with further positive growth…

Retail sales recorded a clear demand spike in 2020 due to COVID-19 and its restrictions, which decimated the foodservice performance. Recovery in the latter channel and a gradual return to greater normality negatively affected retail sales in 2021.…

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the…

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…

After seeing dynamic pandemic-related growth in 2020 due to home seclusion, minimal changes in value sales were seen in 2021 and 2022, despite restrictions easing. With rising health-consciousness, a move towards snack bars and fruit snacks is being…

After a demand spike in 2020, when COVID-19 hit Western Europe, followed by further growth in 2021, with some restrictions still in place, the return to near normality in 2022 has seen tea sales decline slightly. However, they remain well above…

Industry stakeholders are increasingly debating between sustainability and technology leadership strategies in the appliances market. As margins continue to shrink, leadership in either category is critical to maintain continued competitiveness. In…

Variety stores in Western Europe are seeing renewed interest from consumers, as operators expand rapidly, with a focus on low prices and broad product assortments. While store-based retailing more widely continues to struggle in the context of the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…

The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…