Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Retail prices of drinking milk products in Belgium reported record price increases in 2023, but these prices started to ease during 2024 in line with lower inflation. Consumers have responded well to lower prices leading to marginal volume growth in…
Drinking milk products continued to register declining volume sales in 2023 as increasing numbers of Danish consumers reduced their consumption of cows’ milk and the long-term negative growth trends continued to plague the category. As consumer…
Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…
Having experienced a marginal boost during the pandemic due to prolonged home seclusion in 2020, retail volume sales of drinking milk products in France continue on their declining trajectory in 2023, a trend already emerging prior to COVID-19. This…
The demand for drinking milk products in Germany is declining following certain shifts in consumer patterns. With an increasing number of local consumers adopting alternative diets, such as veganism or flexitarianism, the evolution of dietary…
2022 was a challenging year for milk production due to high price points. In particular, fodder got much more expensive, and livestock farmers could not feed their animals, leading to a higher proportion of being slaughtered. As a result, the number…
After steep increases in the price of milk amidst high inflation during 2022, 2023 saw milk prices in Ireland experience a notable decline. The average unit price of drinking milk products had reached unprecedented levels by the end of 2022 and a…
The market for drinking milk products in Italy is set to register a fairly static performance in 2024, continuing the trend of the previous year. This will be within the context of a decline in demand for fresh milk, which has been characterised by…
Drinking milk products overall continues to decline in Norway in 2023, with only flavoured milk drinks recording positive retail volume sales. Persistently negative growth is due to several factors, including a diminishing frequency of consumption…
Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…