Western Europe

Action continued to record growth in current value terms in 2023, albeit at a slower pace than in 2022. Action is a chain of discounter variety stores which has benefited from the challenging economic environment with consumers coming to its stores…

In 2023, a year characterised by the ongoing cost-of-living crisis and high inflation, Poundland was one of the more active players in general merchandise stores in the UK, placing a strong focus on pricing and expanding its product range. In March…

Within general merchandise stores, department stores accounted for significantly more value sales than variety stores in Turkey in 2023. The only major player in variety stores is German global player Tchibo, while there are three significant players…

Gum enjoyed stable performance in volume and current value terms in 2024. Gum is mainly consumed out of the house and so the relaxation of COVID-19 restrictions has pushed up demand for chewing gum since 2023. With consumers spending more time on the…

Gum has rebounded well from the pandemic and volume sales are stabilising amid the greater normality of consumer lifestyles. Strong promotional activity, innovation and the trend towards smaller portions have supported volume growth in 2024.…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

The market for gum in Finland will see only marginal growth in retail volume terms in 2024, in the context of increasing maturity. The category is dominated by sugar-free gum offerings, specifically, gum created with the sweetener xylitol, which has…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…