Western Europe

2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…

More Belgians are becoming flexitarian, which is having two major impacts on the dairy products and alternatives category. On one hand, consumers are seeking dairy products that contain more proteins. Indeed, flexitarians need to find another source…

Lactose free products continued to be of interest to consumers in Denmark, with sales of these products driven by large brands, such as Arla, Naturmælk and Thise. Lactose free is a strong trend because of food allergies and lactose intolerance, while…

Sugar has increasingly become the focus of consumer health concerns around the world, with excessive consumption of sugar in modern diets associated with the development of a number of health problems, including obesity, type 2 diabetes and…

According to Euromonitor’s Voice of the Consumers Lifestyles survey, in 2022 more than 2% of people in France were vegan, while almost 3% were vegetarian. While these figures are still quite low compared to markets such as the UK and Germany, the…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Protein is perhaps the most popular ingredient consumers currently look for in almost any packaged food in the Greek market. With the increasing interest in regular exercise and sporting activity after the outbreak of COVID-19, Greek consumers have…

Irish dairy products are perceived as offering exceptional quality across the world, with a high rate of exports among local products which strengthen the Irish dairy brand perception – Ireland has been classified as the EU’s leading exporter of…

Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…

Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2022 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…