Western Europe

E-vapour products saw value growth in Spain in 2023. Meanwhile, heated tobacco saw a marked rise in volume sales, while smokeless tobacco volumes fell. While traditional tobacco smoking declines, the prevalence of e-cigarettes, vaping devices and…

E-vapour products, heated tobacco products and tobacco free oral nicotine in the UK all recorded impressive, double-digit growth rates in 2023. The number of cigarette users who are quitting smoking or are now dual users (utilising e-vapour or heated…

Smokeless tobacco, e-vapour products and heated tobacco was the winning category in Italy in 2023, seeing good volume and value sales. However, we note the absence of moist snuff, chewing tobacco, and smokeless tobacco, thus, the category consists of…

Sales of Swedish-style snus continued to see healthy growth in 2023 in retail volume terms. The percentage of the population that uses snus daily has doubled in the past ten years. Most of those who use snus daily are under 45 years old. The most…

Inflationary pressures weakened considerably in 2024 although the price of snacks in Austria remained high and increased slightly across a number of categories. Although the cost of energy decreased slightly, commodities including cocoa, potatoes and…

While the pressure on consumer purchasing power remained high in 2024, the price of snacks began to stabilise in Belgium, following two consecutive years of strong price increases. Price stabilisation was an important determinant of consumer demand…

In general, snacks in Denmark is experiencing a level of stabilisation in demand towards the end of the review period, following a spike in the wake of lockdown/home seclusion measures, which increased snacking occasions during the Coronavirus…

The retail market for snacks in Finland is expected to see only marginal growth in volume terms in 2024, a slight improvement on the previous year. Despite slowing inflation, demand is being supressed by high prices and low levels of consumer…

Snacks continues to see strong growth in current value terms in 2024, largely boosted by inflation and price rises. However, snacks also looks set to deliver volume growth, albeit with sales of with certain products declining as consumers switched to…

In 2024, snacks in Germany is navigating a dynamic landscape shaped by several key trends. While fluctuating ingredient prices present ongoing challenges, dramatic price changes are anticipated to be less frequent than in previous years with the…