Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…
Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…
The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…
In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…
Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…
Demand for wearable electronics in the UK continues to grow, with the first half of 2024 delivering a stronger performance in both volume and value growth terms compared to the previous year. However, volume sales of activity bands continue on their…
In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…
With consumers becoming more active again and spending more time away from home going to the gym, doing sports outside, and going on outdoor pursuits such as walking and cycling the overall demand for weight management and wellbeing has decreased…
Weight management and wellbeing is seeing steady growth in current value terms in 2023. Sales have benefited from the weather which was unusually warm and dry during the early months of the year. Belgians usually look to weight management and…
Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…