Western Europe

Despite the Spanish government reducing VAT rates and even placing a 0% VAT rate on foods like fruit and vegetables and bread, food prices continued to grow in 2023, with Spain continuing to experience elevated inflation. While some consumer…

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Despite, or rather because of, average price increases, grocery sales and thus sales through grocery retailers, including hypermarkets, declined in Switzerland in 2023. Local consumers remained highly price sensitive and prioritised essential…

Hypermarkets was the most dynamic grocery retailers category in current value terms in 2023. Although people are spending less on the extra services that were installed in hypermarkets over review period (eg prepared meals, cobblers etc) they are…

Despite increased competition from discounters and warehouse clubs, which offer low-cost products appealing to the elevated number of price-sensitive consumers in 2023, hypermarkets in the UK maintained positive sales growth. Amid the cost-of-living…