Western Europe

Meals and soups saw strong value growth in Austria in 2023, driven by inflationary pressures leading to high unit prices, while volume sales are also bouncing back into stronger positive growth. That said, challenges remain, as while inflationary…

In 2022, the full return to out-of-home activities (including work and social occasions) strongly benefitted ready meals, a category that had suffered in the previous year. Indeed, despite price increases, the relevance of busy lifestyles and the…

Variety and freshness are proving key in the further development of ready meals. Efficient supply chains that promote freshness as well as greater attention to ingredients are enabling more appetising ready meal products. Flash freezing and day fresh…

The ready meals category in Finland is continuing to shake off the stigma of being unhealthy and a bad dietary choice. In fact, ready meals is doing very well in the market and seeing regular product launches and improved recipes, as more Finnish…

Ready meals has been experiencing price increases across the board over the past year, due to the increased costs for manufacturers in the light of global inflationary pressures, and with socio-political unrest leading to supply chain issues. On the…