Western Europe

Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…

Sweet spreads continued to see normalisation in consumption patterns in 2023, following the plummeting of sales through foodservice at the height of the COVID-19 crisis and the move to retail due to pandemic related restrictions and consumer concerns…

Baseline trends are persisting in sweet spreads, heralding both value and volume growth for chocolate spreads and nut and seed based spreads. Concerning chocolate spreads, consumers appreciate the indulgence of such products as part of their…

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

Nuts and seed-based spreads are much loved by Greek consumers who try to follow a healthy lifestyle, as these spreads have a very high nutritional value. People include these spreads on their breakfast or as ingredients to make healthy recipes, such…