E-commerce continues to account for a relatively small share of global retail sales of soft drinks, with small local grocers still the leading individual channel thanks to the popularity of such outlets in many emerging markets. However, modern grocery retailers as a whole are the dominant force for retail sales. While the on-trade is recovering from its 2020 losses incurred during COVID-19 lockdowns and foodservice closures, sales are not expected to return to pre-pandemic levels before 2024.
This report comes in PPT.
Online sales are rising globally, with North America leading the way. However, some countries like the UK and Germany are seeing a decline in e-commerce growth. Price-sensitive consumers and lack of infrastructure remain the main challenges for the channel.
Consumers still value physical stores for trust, immediacy, and convenience. Small local grocers remain crucial, especially in developing countries. At the same time, on-the-go consumption is recovering, with convenience stores benefiting.
More and more individuals are opting to purchase their groceries online, either for delivery or pick-up. At the same time, more consumers are looking for discount grocers and private label brands, as more people seek value for their money.
Social media platforms are becoming marketplaces for drinks discovery and purchase, benefiting online brands and challenging established ones to innovate. Subscription services offer convenience with automatic delivery, and affordability and convenience are key for both online and physical channels.
The recovery of on-trade sales has been hampered by inflation, supply chain issues, and labour shortages. Bottled water is leading the way as a beverage choice, while consumers are choosier about when to go out, seeking experiences that offer good value for their money.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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