In this white paper we showcase some findings from our Voice of the Consumer: Health and Nutrition Survey, fielded in Jan/Feb 2021. We focus on ways consumers are looking to boost immunity and strategies brands and companies should consider to make an impact with their target audience.
Skin health positioning in fragrances is an under-penetrated space. Trending claims address skin sensitivity, but consumers are likely to demand more…
View ReportThis report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify…
View ReportFragrances are gaining relevance among consumers experiencing anxiety and looking for emotional wellness. Fragrances, however, face many challenges, as they…
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