Enjoy a 15% discount when you use the code EQLYSEPT24 at checkout from the 17th to the 30th of September 2024

White papers Learn how to solve business challenges with actionable insights from Euromonitor.
Find content by

K-Pop, K-Beauty and More: Exporting Korean Culture and Business

6/6/2016
Share:

300_koreanCulture&business-v1.0South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries.  Many South Korean products’ successes are reliant upon the so-called Korean Wave or Hallyu, a coined term for the vast growing global interest in Korean pop-culture, celebrities and entertainment. Hallyu is used to market many Korean products and impacts the beauty and personal care, packaged food and alcoholic drinks industries.

In our latest white paper, we discuss South Korea’s products and the marketing strategies employed to make them successful globally. Download your complimentary copy today to learn how these marketing strategies and Hallyu might be applied to your business.

In this white paper you’ll learn:

• What is Hallyu and how is it being applied to many FMCG products in South Korea?

• South Korean marketing strategies that have created success for their products

• Opportunities to apply these strategies to your business

Download-Now

Shop Our Reports

Consumer Health in Dominican Republic

Consumer health in the Dominican Republic is expected to register moderate current value and volume growth in 2024, in what is an improving economic picture.…

View Report

Consumer Health in the Netherlands

The consumer health market in the Netherlands is expected to continue performing well in current value terms in 2024, building on the momentum from the previous…

View Report

Consumer Health in Ethiopia

In 2024, consumer health in Ethiopia faces challenges from high inflation and foreign exchange shortages, impacting the availability and affordability of…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;