To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in…
View ReportAfter being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia…
View ReportIn spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal…
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