Wipes

Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…

High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…

Sales in wipes were supported by ubiquitous baseline demand in 2023. Indeed, the usage of wipes has become an integral component of the daily routine for Uzbekistani consumers, in a trend which gained momentum during the pandemic, and which continues…

Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…

There was a significant fall in constant value sales in wipes in Kazakhstan in 2023. High inflation continue to impact profitability and also dampened volume sales. Only personal wipes registered any significant value sales and this was mainly baby…

Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…

Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties,…

Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in…

Wipes in Bulgaria increased in retail volume and current value terms in 2023, as the category is still relatively new and has strong growth potential. A stronger emphasis on hygiene has occurred since the COVID-19 pandemic, with categories like wet…

Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry…

Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…

The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and…

In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes…

2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…

In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential…

In 2023, wipes in the Dominican Republic recorded positive retail value growth, benefiting from products that have versatile and multifunctional uses. For example, consumers increasingly use baby wipes not only to clean babies' skin but for other…

While wipes in Tunisia registered double-digit percentage value growth, constant value growth was much more moderate, as inflation continued to be high and consumers prioritised essentials, as purchasing power fell. Baby wipes continued to account…

In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has…

In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…

In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as…