Wipes

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

In 2023, wipes in Georgia are witnessing a resurgence in volume sales growth following a decline over the review period amidst the COVID-19 pandemic. Notably, brand loyalty remains low as consumers prioritise affordability over brand recognition.…

Wipes overall saw current value sales flatline in France in 2023. General purpose wipes declined deeply in both volume and current value terms, with pandemic-inspired habits falling away. Though local consumers continue to wash their hands more…

Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating…

In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as…