Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
While wipes in Tunisia registered double-digit percentage value growth, constant value growth was much more moderate, as inflation continued to be high and consumers prioritised essentials, as purchasing power fell. Baby wipes continued to account…
Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free…
Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some…
Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…
Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…