Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes…
Wipes in Nigeria suffered category-wide declines in terms of volume sales in 2023, in response to negative economic conditions. In particular, high inflation caused by hikes in fuel prices, and a weakened local currency collaborated to severely…
2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…
In 2023, the wipes landscape saw increased penetration in Moroccan, leading to double-digit retail value growth, with consumers appreciating the convenience and hygiene offered by these products. While some wipes categories, such as general-purpose…
In 2023, wipes in Mexico demonstrated a notable growth trend in both retail volume and current value terms, which is indicative of increased consumer awareness of the product varieties available, and the benefits they offer. Personal wipes in…